Module 1: Introduction to Digital Marketing

• Topics Covered:
  • Understanding the landscape of digital marketing.
  • Evolution and importance of digital marketing in business.
  • Key terminology and concepts.
• Duration: 3 hours
• Comments: Provides an overview and context for the entire digital marketing course.

Module 2: Fundamentals of Marketing Strategy

• Topics Covered:
  • Basics of marketing strategy.
  • Target audience identification.
  • Setting marketing objectives and goals.
• Duration: 6 hours
• Comments: Establishes the foundational principles of marketing strategy applicable to digital channels.

Module 3: Website Basics and Optimization

• Topics Covered:
  • Importance of a business website.
  • Website optimization for search engines (SEO).
• Duration: 9 hours
• Comments: Introduces the fundamentals of website creation, optimization, and search engine visibility.

Module 4: Social Media Marketing (SMM)

• Topics Covered:
  • Overview of major social media platforms.
  • Developing a social media strategy.
  • Content creation and management.
• Duration: 9 hours
• Comments: Covers strategies and tactics for effective social media presence and engagement.

Module 5: Search Engine Optimization (SEO)

• Topics Covered:
  • In-depth understanding of SEO principles.
  • On-page and off-page optimization techniques.
• Duration: 9 hours
• Comments: Dives into the details of SEO to improve website visibility and ranking on search engines.

Module 6: Pay-Per-Click (PPC) Advertising

• Topics Covered:
  • Introduction to paid advertising.
  • Setting up and managing PPC campaigns.
• Duration: 6 hours
• Comments: Teaches the essentials of paid advertising, including budgeting and campaign optimization.

Module 7: Email Marketing

• Topics Covered:
  • Crafting effective email marketing campaigns.
  • Building and segmenting email lists.
• Duration: 6 hours
• Comments: Explores the power of email as a marketing tool and best practices for successful campaigns.

Module 8: Content Marketing

• Topics Covered:
  • Creating valuable and shareable content.
  • Content distribution strategies.
• Duration: 6 hours
• Comments: Focuses on using content to attract, engage, and convert customers.

Module 9: Analytics and Data Interpretation

• Topics Covered:
  • Introduction to digital marketing analytics tools.
  • Analyzing and interpreting data for decision-making.
• Duration: 6 hours
• Comments: Emphasizes the importance of data-driven decision-making in digital marketing.

Module 10: Social Media Advertising

• Topics Covered:
  • Creating and optimizing social media ads.
  • Ad targeting and budgeting.
• Duration: 6 hours
• Comments: Explores the world of paid advertising on social media platforms.

Module 11: Influencer Marketing

• Topics Covered:
  • Understanding influencer marketing.
  • Identifying and collaborating with influencers.
• Duration: 6 hours
• Comments: Introduces a growing aspect of digital marketing through influencer collaborations.

Module 12: Advanced Digital Marketing Strategies

• Topics Covered:
  • Advanced marketing automation.
  • Multichannel marketing strategies.
• Duration: 6 hours
• Comments: Covers advanced tactics and strategies for comprehensive digital marketing campaigns.